000 00619cam a22002054a 4500
008 140923b2008 xxu||||| |||| 00| 0 eng d
020 _a9780749442330
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a659
_bROM
100 _aRoman Kenneth
245 _aHow To Advertise
250 _a3rd
260 _aNew Delhi
_bKogan Page India
_c2008
300 _a240p.
650 _aBranding, Campaigns, Strategies
650 _aMarketing Management
700 _aMaas Jane
906 _a970560
999 _c13084
_d13084