000 00580cam a22001814a 4500
008 140923b2010 xxu||||| |||| 00| 0 eng d
020 _a9788130914756
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bKAU
100 _aKaul Subhashini
245 _aExperiential Marketing: Myths and Realities
260 _aMumbai
_bViva Publications
_c2010
300 _a108p.
650 _aMarketing
650 _aMarketing Management
906 _a970202
999 _c13042
_d13042