000 00606cam a22001934a 4500
008 140923b2008 xxu||||| |||| 00| 0 eng d
020 _a9788174466440
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.834
_bBAT
100 _aBatra Satish
245 _aConsumer Behaviour: Text and Cases
250 _a2nd Revised
260 _aNew Delhi
_bExcel Publishers
_c2008
300 _a544p.
650 _aMarket Research
650 _aMarketing Management
906 _a969749
999 _c12868
_d12868