000 00613cam a22001934a 4500
008 140923b2010 xxu||||| |||| 00| 0 eng d
020 _a9788174468727
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bBHO
100 _aBholanath Dutta
245 _aMarketing Management
250 _a2nd
260 _aNew Delhi
_bExcel Publishers
_c2010
300 _a688p.
650 _aEconomics, Finance, Business and Management
650 _aMarketing Management
906 _a969729
999 _c12861
_d12861