| 000 | 00561cam a22001814a 4500 | ||
|---|---|---|---|
| 008 | 140923b2007 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a8174465340 | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a659 _bMUR |
||
| 100 | _aMurthy S N | ||
| 245 | _aAdvertising-An Imc Perspective | ||
| 260 |
_aNew Delhi _bExcel Publishers _c2007 |
||
| 300 | _a416p. | ||
| 650 | _aAdvertising | ||
| 650 | _aMarketing Management | ||
| 906 | _a969597 | ||
| 999 |
_c12818 _d12818 |
||