000 00562cam a22001814a 4500
008 140923b2007 xxu||||| |||| 00| 0 eng d
020 _a9788174465757
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.87
_bSIV
100 _aSivakumar A
245 _aRetail Marketing
260 _aNew Delhi
_bExcel Publishers
_c2007
300 _a226p.
650 _aSales and Marketing
650 _aMarketing Management
906 _a969522
999 _c12793
_d12793