000 00592cam a22001814a 4500
008 140923b2002 xxu||||| |||| 00| 0 eng d
020 _a9780070532854
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a659
_bDAL
100 _aDalessandro David
245 _aBrand Warfare: 10 Rules For Building The Killer Brand
260 _aDelhi
_bMcgraw-Hill Education
_c2002
300 _a240p.
650 _aBranding
650 _aMarketing Management
906 _a968650
999 _c12605
_d12605