000 00580cam a22001814a 4500
008 140923b2007 xxu||||| |||| 00| 0 eng d
020 _a9788125914273
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a659
_bMOO
100 _aMoorthi Y L R
245 _aBrand Management: The Indian Context
260 _aNew Delhi
_bVikas Publications
_c2007
300 _a172p.
650 _aBrand Management
650 _aMarketing Management
906 _a966933
999 _c12361
_d12361