000 | 00580cam a22001814a 4500 | ||
---|---|---|---|
008 | 140923b2007 xxu||||| |||| 00| 0 eng d | ||
020 | _a9788125914273 | ||
040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
041 | _aENG | ||
082 |
_a659 _bMOO |
||
100 | _aMoorthi Y L R | ||
245 | _aBrand Management: The Indian Context | ||
260 |
_aNew Delhi _bVikas Publications _c2007 |
||
300 | _a172p. | ||
650 | _aBrand Management | ||
650 | _aMarketing Management | ||
906 | _a966933 | ||
999 |
_c12361 _d12361 |