| 000 | 00670cam a22002054a 4500 | ||
|---|---|---|---|
| 008 | 140923b1986 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0876922361 | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a659.1 _bAAK |
||
| 100 | _aAaker David A | ||
| 245 | _aAdvertising Management | ||
| 250 | _a2nd | ||
| 260 |
_aNew Delhi _bPrentice Hall Of India _c1986 |
||
| 300 | _a560p. | ||
| 650 | _aAaker David, Advertising Management, Myers John G., Media, Persuation | ||
| 650 | _aMarketing Management | ||
| 700 | _aMyer John G | ||
| 906 | _a964921 | ||
| 999 |
_c12132 _d12132 |
||