000 00555cam a22001694a 4500
008 140923b2007 xxu||||| |||| 00| 0 eng d
020 _a9788131420362
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a659
_bVAR
100 _aVarma Anil
245 _aAdvertising Industry: Trends and Regulations
260 _aAgartala
_bICFAI University Press
_c2007
300 _a225p.
650 _aMarketing Management
906 _a964634
999 _c12081
_d12081