000 00566cam a22001814a 4500
008 140923b0 xxu||||| |||| 00| 0 eng d
020 _a9780470669976
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bMCD/WIL
100 _aMcDonald Malcolm
245 _aMarketing Plans: How to Prepare Them, How to Use Them
250 _a7th
260 _a
_b
_c0
650 _aMarketing Management
700 _aWilsom Hugh
906 _a964588
999 _c12060
_d12060