000 00597cam a22001814a 4500
008 140923b2009 xxu||||| |||| 00| 0 eng d
020 _a9780199601363
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bLEE/CAR
100 _aLee Kiefer
245 _aGlobal Marketing Management: Changes, New Challenges and Strategies
250 _a2nd
260 _aNew York
_bOxford University Press
_c2009
300 _a565p.
700 _aCarter Steve
906 _a964585
999 _c12057
_d12057