| 000 | 00642cam a22001814a 4500 | ||
|---|---|---|---|
| 008 | 140923b2007 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a8131713741 | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a658 _bMOS/GOF |
||
| 100 | _aMoskowitz Howard R | ||
| 245 | _aSelling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them | ||
| 260 |
_aNew Delhi _bPearson Power _c2007 |
||
| 300 | _a252p. | ||
| 650 | _aGeneral Management | ||
| 700 | _aGofman Alex | ||
| 906 | _a964253 | ||
| 999 |
_c11999 _d11999 |
||