000			01551cam a22001934a 4500
008			140923b2010 xxu||||| |||| 00| 0 eng d
020			_a9780470876411
082			_a658 _bOST
100			_aOsterwalder Alexander
245			_aBusienss Model Generation: A Handbook for Visionaries, Game Changers and Challengers
260			_bWiley _c2010 _a
300			_a288p.
520			_aBusiness Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.
650			_aBusienss Model
650			_aGeneral Management
700			_aPigneur Yves
906			_a
942			_2ddc _c1
999			_c11816 _d11816