000 00646cam a22001814a 4500
008 140923b2005 xxu||||| |||| 00| 0 eng d
020 _a1591396190
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bKIM/MAU
100 _aKim W Chan
245 _aBlue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
260 _aBoston
_bHarvard Business School Press
_c2005
300 _a240p.
650 _aMarketing Management
700 _aMauborgne Renee
906 _a893655
999 _c11803
_d11803