| 000 | 00646cam a22001814a 4500 | ||
|---|---|---|---|
| 008 | 140923b2005 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a1591396190 | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a658.8 _bKIM/MAU |
||
| 100 | _aKim W Chan | ||
| 245 | _aBlue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant | ||
| 260 |
_aBoston _bHarvard Business School Press _c2005 |
||
| 300 | _a240p. | ||
| 650 | _aMarketing Management | ||
| 700 | _aMauborgne Renee | ||
| 906 | _a893655 | ||
| 999 |
_c11803 _d11803 |
||