000 00490cam a22001814a 4500
008 140923b1996 xxu||||| |||| 00| 0 eng d
020 _a0333 92439 8
082 _a658.8
_bRAM
100 _aRamaswamy, V. S.
245 _aMarketing Management: Planning, Implementation and Control: The Indian Context
250 _a2nd
260 _aDelhi
_bMacmillan
_c1995
300 _a624p.
650 _aMarketing Management
700 _aNamakumari, S.
906 _aMarketing
942 _2ddc
_c1
999 _c11725
_d11725