| 000 | 00593cam a22001814a 4500 | ||
|---|---|---|---|
| 008 | 140923b2011 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780749462505 | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a659 _bDEN/BEH |
||
| 100 | _aDen Bergh Joeri Van | ||
| 245 | _aHow Cool Brands Stay Hot Branding to Generation Y | ||
| 260 |
_aNew Delhi _bKogan Page _c2011 |
||
| 300 | _a249p. | ||
| 650 | _aMarketing Management | ||
| 700 | _aBehrer Mattias | ||
| 906 | _a891274 | ||
| 999 |
_c11483 _d11483 |
||