000 00550cam a22001694a 4500
008 140923b2010 xxu||||| |||| 00| 0 eng d
020 _a9788125940593
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bSRI
100 _aSri Prakash
245 _aTheory of Consumer Behaviour
260 _aNew Delhi
_bVikas Publishing House Pvt Ltd
_c2010
300 _a588p.
650 _aMarketing Management
906 _a40416
999 _c11346
_d11346