000 00597cam a22001814a 4500
008 140923b2009 xxu||||| |||| 00| 0 eng d
020 _a9788126509133
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bKUM/REI
100 _aKumar V
245 _aCustomer Relationship Management: A Databased Approach
260 _aNew Delhi
_bJohn Weily & Sons
_c2009
300 _a323p.
650 _aMarketing Management
700 _aReinartz Werner J
906 _a40092
999 _c11239
_d11239