000 00601cam a22001814a 4500
008 140923b2011 xxu||||| |||| 00| 0 eng d
020 _a9788183874335
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bRAM
100 _aRamachandran R
245 _aCustomer Relationship Management
260 _aNew Delhi
_bSerials Publications
_c2011
300 _a338p.
650 _aCRM, Customer Relationship Management
650 _aMarketing Management
906 _a39761
999 _c11214
_d11214