000 | 00585cam a22001934a 4500 | ||
---|---|---|---|
008 | 140923b2006 xxu||||| |||| 00| 0 eng d | ||
020 | _a8131501574 | ||
040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
041 | _aENG | ||
082 |
_a658.8 _bMCD/LAM |
||
100 | _aMcdaniel Carl | ||
245 | _aIntroduction to Marketing | ||
250 | _a8th | ||
260 |
_aUK _bThomson South-Western _c2006 |
||
300 | _a736p. | ||
650 | _aMarketing Management | ||
700 | _aLamb Charles W | ||
906 | _a39591 | ||
999 |
_c11122 _d11122 |