000 00585cam a22001934a 4500
008 140923b2006 xxu||||| |||| 00| 0 eng d
020 _a8131501574
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bMCD/LAM
100 _aMcdaniel Carl
245 _aIntroduction to Marketing
250 _a8th
260 _aUK
_bThomson South-Western
_c2006
300 _a736p.
650 _aMarketing Management
700 _aLamb Charles W
906 _a39591
999 _c11122
_d11122