| 000 | 00597cam a22001814a 4500 | ||
|---|---|---|---|
| 008 | 140923b2010 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780670084067 | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a658 _bWIT |
||
| 100 | _aWitzel Morgen | ||
| 245 | _aTata: The Evolution of a Corporate Brand | ||
| 260 |
_aNew Delhi _bPenguin Portfolio _c2010 |
||
| 300 | _a222p. | ||
| 650 | _aTata, Corporate Brand, Tata Brand | ||
| 650 | _aGeneral Management | ||
| 906 | _a39406 | ||
| 999 |
_c11056 _d11056 |
||