000 00588cam a22001814a 4500
008 140923b2003 xxu||||| |||| 00| 0 eng d
020 _a0072466707
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.834
_bWAL/BOY
100 _aWalker Orville C
245 _aMarketing Strategy: A Decision Focused Approach
260 _aNew Delhi
_bMcGraw Hill
_c2003
300 _a365p.
650 _aMarketing Management
700 _aBoyo harper W
906 _a39311
999 _c10995
_d10995