000 | 00588cam a22001814a 4500 | ||
---|---|---|---|
008 | 140923b2003 xxu||||| |||| 00| 0 eng d | ||
020 | _a0072466707 | ||
040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
041 | _aENG | ||
082 |
_a658.834 _bWAL/BOY |
||
100 | _aWalker Orville C | ||
245 | _aMarketing Strategy: A Decision Focused Approach | ||
260 |
_aNew Delhi _bMcGraw Hill _c2003 |
||
300 | _a365p. | ||
650 | _aMarketing Management | ||
700 | _aBoyo harper W | ||
906 | _a39311 | ||
999 |
_c10995 _d10995 |