000 00643cam a22001934a 4500
008 140923b2010 xxu||||| |||| 00| 0 eng d
020 _a9781422157299
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658
_bKOT/WHI
100 _aKotter John P
245 _aBuy In: Saving Your Good Idea From Being Shot Down
260 _aBoston
_bHarvard Business Review Press
_c2010
300 _a190p.
650 _aIdea, Creativity, Public Relations
650 _aDesign
700 _aWhitehead Lorne A
906 _a39276
999 _c10964
_d10964