000 00551cam a22001694a 4500
008 140923b2010 xxu||||| |||| 00| 0 eng d
020 _a9788174468444
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.834
_bKAZ
100 _aKazmi S H H
245 _aConsumer Behaviour And Marketing Communication
260 _aNew Delhi
_bExcel Books
_c2010
300 _a479p.
650 _aMarketing Management
906 _a36631
999 _c10506
_d10506