000 00634cam a22002054a 4500
008 140923b2002 xxu||||| |||| 00| 0 eng d
020 _a8120321278
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a659
_bWEL/BUR
100 _aWells William
245 _aAdvertising: Principles and Practice
260 _aNew Delhi
_bPrentice Hall Of India
_c2002
300 _a562p.
650 _aAdvertising
650 _aMarketing Management
700 _aMoriarty Sandra
700 _aBurnett John
906 _a146
999 _c104
_d104