000 | 00634cam a22002054a 4500 | ||
---|---|---|---|
008 | 140923b2002 xxu||||| |||| 00| 0 eng d | ||
020 | _a8120321278 | ||
040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
041 | _aENG | ||
082 |
_a659 _bWEL/BUR |
||
100 | _aWells William | ||
245 | _aAdvertising: Principles and Practice | ||
260 |
_aNew Delhi _bPrentice Hall Of India _c2002 |
||
300 | _a562p. | ||
650 | _aAdvertising | ||
650 | _aMarketing Management | ||
700 | _aMoriarty Sandra | ||
700 | _aBurnett John | ||
906 | _a146 | ||
999 |
_c104 _d104 |