000 00598cam a22001934a 4500
008 140923b2010 xxu||||| |||| 00| 0 eng d
020 _a9788131501610
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.848
_bCZI/RON
100 _aCzinkota Michael R
245 _aInternational Marketing
250 _a8th
260 _aNew Delhi
_bCengage Learning
_c2010
300 _a646p.
650 _aMarketing Management
700 _aRonkainen Iikka A
906 _a36211
999 _c10399
_d10399