| 000 | 00531cam a22001694a 4500 | ||
|---|---|---|---|
| 008 | 140923b1995 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0070063400 | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a658.8 _bBOD |
||
| 100 | _aBodian Nat G | ||
| 245 | _aDirect Marketing Rules of Thumb | ||
| 260 |
_aNew York _bMcGraw Hill _c1995 |
||
| 300 | _a403p. | ||
| 650 | _aMarketing Management | ||
| 906 | _a35905 | ||
| 999 |
_c10205 _d10205 |
||