000 00599cam a22001814a 4500
008 140923b2001 xxu||||| |||| 00| 0 eng d
020 _a0471845965
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a659
_bTEM/LEE
100 _aTemporal Paul
245 _aHi-Tech Hi-Touch Branding: Creating Brand Power in the Age of Technology
260 _aSingapore
_bJohn Wiley
_c2001
300 _a219p.
650 _aMarketing Management
700 _aLee K C
906 _a35889
999 _c10191
_d10191