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401.
Marketing Management by
  • Kotler Philip
Edition: 7th
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Prentice Hall Of India 1991
Availability: Not available: Main Library: Withdrawn (7).

402.
Principles of Marketing by
  • Kotler Philip
Edition: 5th
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Prentice Hall Of India 1991
Availability: Not available: Main Library: Lost (1). Main Library: Withdrawn (1).

403.
Marketing Management by
  • Kotler Philip
Edition: 6th
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Prentice Hall Of India 1989
Availability: Items available for loan: Main Library (1)Call number: 658.8 KOT. Not available: Main Library: Lost (2). Main Library: Withdrawn (5).

404.
Marketing Management by
  • Kotler Philip
Edition: 8th
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Prentice Hall Of India 1994
Availability: Items available for loan: Main Library (2)Call number: 658.8 KOT, ... Not available: Main Library: Withdrawn (3).

405.
Product Management in India by
  • Majumdar R
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Prentice Hall Of India 1993
Availability: Items available for loan: Main Library (5)Call number: 658.8 MAJ, ...

406.
Marketing Management by
  • Saxena Rajan
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Tata McGraw Hill 1997
Availability: Items available for loan: Main Library (5)Call number: 658.8 SAX, ... Not available: Main Library: Lost (3). Main Library: Withdrawn (3).

407.
Strategic Marketing Managemen: Concepts and Cases by
  • Khurana Rakesh
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Delhi Globle Business 1979
Availability: Not available: Main Library: Withdrawn (1).

408.
Public Relations in the Marketing Mix by
  • Goldman Jordan
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Illinois NTC Books 1995
Availability: Items available for loan: Main Library (1)Call number: 658.8 GOL.

409.
MaxiMarketing by
  • Rapp Stan
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New York McGraw Hill 1987
Availability: Items available for loan: Main Library (3)Call number: 658.8 RAP, ...

410.
New Product Development by
  • Chaturvedi M
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Wheeler Pub. 1997
Availability: Items available for loan: Main Library (1)Call number: 658.8 CHA.

411.
Rural Marketing by
  • Gopalaswamy T P
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Wheeler Pub. 1997
Availability: Items available for loan: Main Library (3)Call number: 338.13 GOP, ...
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412.
Telemarketing That Works by
  • Harlan R C
Edition: 2nd
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Mumbai 1996
Availability: Items available for loan: Main Library (2)Call number: 658.8 HAR, ...

413.
Packaging as an Effective Marketing Tool by
  • Stewart Bill
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: London Kogan Page 1996
Availability: Items available for loan: Main Library (1)Call number: 658.8 STE.

414.
Marketing Channels by
  • Stern L W
Edition: 5th
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Prentice Hall Of India 1996
Availability: Items available for loan: Main Library (1)Call number: 658.8 STE.

415.
Modern Marketing by
  • Pillai R S N
Edition: 2nd
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi S Chand 1998
Availability: Items available for loan: Main Library (1)Call number: 658.8 PIL.

416.
Business of Marketing by
  • Varadarajan P R
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Mumbai 1995
Availability: Items available for loan: Main Library (1)Call number: 658.8 VAR.

417.
Modern Marketing Management by
  • Davar R S
Edition: 7th
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Univeral Books 1996
Availability: Items available for loan: Main Library (2)Call number: 658.8 DAV, ...

418.
Total Quality Marketing by
  • Fraser-Robinson
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Wheeler Pub. 1995
Availability: Items available for loan: Main Library (1)Call number: 658.8 FRA.

419.
Bargaining for Results by
  • Winkler John
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: London Heinemann 1989
Availability: Items available for loan: Main Library (1)Call number: 658.8 WIN.

420.
Strategic Industrial Marketing by
  • Chisnall P M
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Jersey Prentice Hall Of India 1985
Availability: Items available for loan: Main Library (1)Call number: 658.8 CHI.

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