TY  - BOOK
AU  - Varshney R L
AU  - Bhattacharyya B
TI  - International Marketing Management
SN  - 9788180547607
U1  - 658.8 
PY  - 2010///
CY  - New Delhi
PB  - Sultan Chand and Sons
KW  - Global Marketing
KW  - Marketing Management
ER  -