TY  - BOOK
AU  - Anderson James C
AU  - Kumar Nirmalya
TI  - Value Merchants : Demonstrating and Documenting Superior Value in Business Markets
SN  - 9781422103357
U1  - 658.8 
PY  - 2007///
CY  - Boston
PB  - Harvard Business School Press
KW  - Industrial Marketing, Customer Value
KW  - Marketing Management
ER  -