TY  - GEN
AU  - Whittington Richard 
TI  - Exploring Strategy
SN  - 9789357054584
U1  - 658 
PY  - 2024///
CY  - India
PB  - Pearson Education
N2  - Exploring Strategy, 12th Edition, has long been the essential introduction to strategy for the managers of today and tomorrow.From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they prosper, grow, innovate, and change.

Text and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Adnams, Siemens, Air Asia, Apple, Handelsbanken, Glastonbury and the Indian Premier League.

Features –

Understand clearly the key concepts and tools of strategic management
Explore hot topics, including business models, corporate governance, innovation and entrepreneurship
Learn from case studies on world-famous organisations such as ITV, IKEA, Uber, Airbnb, Alibaba, and the Chinese movie business.

About the Author
Richard Whittington is Professor of Strategic Management at the Said Business School, University of Oxford.

Duncan Angwin is Dean of Nottingham University Business School.

Patrick Regner is Professor of Strategic Management at Stockholm School of Economics.

Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University School of Management.

Kevan Scholes is Emeritus Professor of Strategic Management and formerly Director of the Sheffield Business School.

Book Contents –
1. Introducing Strategy 2. Macro Environmental Analysis 3. Industry and Sector Analysis 4. Resources and Capabilities Analysis 5. Stakeholders and Governance 6. History and Culture 7. Business Strategy and models 8. Corporate Strategy 9. International Strategy 10. Entrepreneurship and Innovation 11. Mergers, Acquisitions and Alliances 12. Evaluating Strategies 13. Strategy Development Processes 14. Organising and Strategy 15. Leadership and Strategic Change 16. The Practice of Strategy

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ER  -