TY  - GEN
AU  - Kaser Ken 
TI  - Sports and Entertainment Marketing
SN  - 9789360537944
U1  - 658.8 
PY  - 2024///
CY  - India
PB  - Cengage Learning India Private Limited
KW  - Sports and Entertainment
N2  - SPORTS & ENTERTAINMENT MARKETING, 5E expertly introduces industry skills from market planning to promotions and selling with popular sports and entertainment industry examples as the foundation for learning marketing concepts. Crucial topics such as the channels of distribution, global issues, customer service, and economic principles make direct connections to real-life businesses, famous athletes, and celebrities.

Source: https://www.amazon.in/Sports-Entertainment-Marketing-Dotty-Oelkers/dp/9360537942/ref=sr_1_1?crid=1B9D6AJPJTRCT&dib=eyJ2IjoiMSJ9.XQznMpoCNs_tftjR9MMXpA.ggIdigJuNylCt9rqRpTjFlH1QAIhz4hTzN_Z5CvppBM&dib_tag=se&keywords=9789360537944&qid=1728023618&sprefix=9789361597282%2Caps%2C226&sr=8-1
ER  -