TY  - GEN
AU  - Kagan Jeremy 
TI  - Digital Marketing: Strategy & Tactics
SN  - 9789390395491
U1  - 658.8 
PY  - 2020///
CY  - India
PB  - Wiley 
KW  - Digital Marketing
N2  - Designed to be used as a backbone text for a foundational digital marketing Class, this book is enriched with extensive case studies, examples, tools, resources, and certification exams available online to supplement and support the lessons from the text. This book approaches digital marketing in two ways: from the point of view of the strategic thinker and that of a tactical perspective. Digital professors will find this an essential reference for their work.

Source: https://www.amazon.in/Digital-Marketing-Strategy-Jeremy-Kagan/dp/9390395496/ref=sr_1_1?crid=FGTZTGPGAP3&dib=eyJ2IjoiMSJ9.WX8gs34ZMFoob1o1cdw_rQ.983P5N5jREtASKnCUhkEwDeQ9ZHoxlPB7QHJRUgrrvw&dib_tag=se&keywords=9789390395491&qid=1724663251&sprefix=9788172237264%2Caps%2C205&sr=8-1
ER  -