TY  - GEN
AU  - Dugar Anurag 
TI  - Marketing Metrics First Step Towards Marketing Analytics 
SN  - 9788196010065
U1  - 005.74015 
PY  - 2023///
CY  - Mumbai
PB  - KBI Publishers
KW  - Marketing Analytics
N2  - If you are a marketing enthusiast, and want to learn Marketing Analytics, you are holding the right book! This book will lay the foundation for you to enter the world of Marketing Analytics.

Analytics is mostly about numbers, but if you have picked this book, chances are that you do not like numbers in marketing. Don’t worry! We also hate them!

So, we wrote a book for people like us and tried to make ‘number crunching in marketing’ simple and interesting!
This book introduces you to ‘what to measure’ in marketing, and how to do it. The topics covered in this book are must-know things to crack marketing interviews and perform in marketing and sales roles. They also form the basis of Marketing Analytics.

So, if you are a student of marketing, a sales / marketing professional, a marketing trainer or professor, or a startup founder or investor, this book will enable you to select and execute the right marketing metrics and prepare you for advanced marketing analytics.

The icing on the cake is – here you will find only to-the-point, actionable knowledge, and no unnecessary jargons, gyaan or heavy theories - because just like you, we don’t like that either!!

Source: https://www.amazon.in/Marketing-Metrics-First-Towards-Analytics-ebook/dp/B0BZJXB36Y/ref=sr_1_1?crid=1VOG38ZVJVK4R&dib=eyJ2IjoiMSJ9.pHHyw8AK3aCFQweqrKdJuQ.WK36sXH3vnwT8N4jBtovNvBPaAeNnfkli41Z3J-yBIc&dib_tag=se&keywords=9788196010065&qid=1713967658&sprefix=9789393559944%2Caps%2C414&sr=8-1
ER  -