TY - BOOK AU - Jain, Abhinandan K AU - Raghuram, G AU - Agrawal, Pramod K TI - Kalyan Pharma Ltd: Case PY - 1993/// CY - India PB - Sage KW - logistics KW - marketing KW - pharmaceutical industry KW - Case N2 - The case presented in this issue focuses on the interaction between the logistics and marketing aspects of KPL a frontrunner in the pharmaceutical industry. The key strategic question is what distribution system to have to ensure good customer service as well as improved profitability UR - https://journals.sagepub.com/doi/abs/10.1177/0256090919930305 ER -