TY  - BOOK
AU  - Jain, Abhinandan K 
AU  - Raghuram, G 
AU  - Agrawal, Pramod K 
TI  - Kalyan Pharma Ltd: Case
PY  - 1993///
CY  - India
PB  - Sage
KW  - logistics
KW  - marketing
KW  - pharmaceutical industry
KW  - Case
N2  - The case presented in this issue focuses on the interaction between the logistics and marketing aspects of KPL a frontrunner in the pharmaceutical industry. The key strategic question is what distribution system to have to ensure good customer service as well as improved profitability

UR  - https://journals.sagepub.com/doi/abs/10.1177/0256090919930305
ER  -