TY  - BOOK
AU  - Chandrasekaran,N.
AU  - Ananthanarayanan, P.S. 
TI  - Strategic management
SN  - 9789357788106
U1  - 658 
PY  - 2024///
CY  - New Delhi, India
PB  - Taxmann Publications
KW  - Strategic planning
KW  - Textbooks
KW  - Long Range Planning
KW  - Business Policy
KW  - Corporate Planning
N2  - This book discusses the crucial role of strategic management in leveraging technology, digitalisation, smart manufacturing, and globalisation to gain a competitive advantage in today's dynamic market. It highlights how companies vie not just for resources and capabilities but also for innovative ideas and market presence to ensure sustainable growth. The narrative underscores the creation of strategic assets and intents, positioning firms as industry leaders and setting new standards of excellence across global markets.

This book is designed for students enrolled in Strategic Management courses, whether in management programs or specialised strategic management courses, and professionals seeking to deepen their understanding of strategic management principles and applications.

The Present Publication is the 2nd Edition, authored by N. Chandrasekaran and P.S. Ananthanarayanan
ER  -