TY  - GEN
AU  - Business World Books
TI  - Marketing Whitebook 2023-2024: : Gen AI to Gen Z
SN  - 9788195457984
U1  - 658.8 
PY  - 2024///
CY  - Bengaluru
PB  - BW Business World Media Pvt Ltd
KW  - Marketing Whitebook
KW  - Marketing
N2  - THE MARKETING WHITEBOOK :

This handy manual is based on current studies from the country's best-known consulting firms and market research agencies. Anchored by perceptive columns from experts, this easy-to-navigate volume is divided into three broad sections:

The Indian Marketscape: A macro view of the country, giving an economic, social, and infrastructural picture of this nation

People and Places: Meet the diverse Indian consumer, and what drives her choices

Changing Consumption Patterns: A look at the changing dynamics that will shape the future of the Indian marketplace
ER  -