TY  - BOOK
AU  - Basant, Rakesh
AU  -  Ahmed, Salma
AU  -  Khan, Ashfaque
AU  -  Ghosh, Atanu
AU  -  Rahul, Manmohan
AU  -  Rahul, Shalini
TI  - TI Cycles: New Product Strategy (A) Case Analysis
PY  - 2003///
CY  - India
PB  - Sage
KW  - STRATEGIC planning * * * *
KW  - PRODUCT management
KW  - PRODUCTION management (Manufacturing)
KW  - MANUFACTURING processes
KW  - BUSINESS logistics
KW  - Case Analysis
N2  - Presents an article which comments on the article "TI Cycles: New Product Strategy (A)," by Mukund R. Dixit and Abhinandan K. Jain which appeared in the first quarter 2003 issue of the periodical "Vikalpa." Analysis on the business and management context in which the TI Cycles company operates; Level of product innovation of TI Cycles; Level of competition in the market; Discussion on the strategy of the company; Product development competencies at TI Cycles; Supply chain management of the company
UR  - https://journals.sagepub.com/doi/epdf/10.1177/0256090920030310
ER  -