TY  - BOOK
AU  - Dixit, Mukund R
AU  - Jain, Abhinandan K
TI  - TI Cycles: New Product Strategy (A) Case
PY  - 2003///
CY  - India
PB  - Sage
KW  - BICYCLE industry
KW  -  *SPORTING goods industry
KW  -  *TRANSPORTATION equipment industry
KW  - *COMMERCE
KW  - *BUSINESS enterprises COMPETITION
KW  - Case
N2  - Reviews TI Cycles of India's performance, developments in domestic bicycles market, competition and competitiveness in domestic and international markets and the company's role in developing the Specials category of bicycles. Company background; Organization of TI cycles; Discussion on the company's product range; Insight on the company's operations at Ambattur plant
UR  - https://journals.sagepub.com/doi/epdf/10.1177/0256090920030110
ER  -