TY  - BOOK
AU  - Agrawal, Girish Kumar
AU  - Rajasekar, J.
TI  - ABC Limited: Agriculture and Domestic Pumps Division Case
PY  - 2003///
CY  - India
PB  - Sage
KW  - *AGRICULTURAL equipment industry
KW  - *SALES AGRICULTURAL advertising AGRICULTURE
KW  - Case Study
N2  - Offers a look at the business performance of the Agriculture and Domestic Products unit of ABC Limited in 2001. History of the company; Products offered by the company; Overview of the agricultural pump industry; Sales and distribution performance of the company; Overview of the advertising and sales promotion strategies of the company
UR  - https://journals.sagepub.com/doi/epdf/10.1177/0256090920030409
ER  -