TY  - BOOK
AU  - Mathew, Regi V 
AU  - Kumar, V Sanal 
AU  - Rahman, Zillur 
TI  - Blair Water Purifiers India: Case Analysis
PY  - 1998///
CY  - India
PB  - Sage
KW  - home water purification devices
KW  - Case Analysis
N2  - The July-September 1997 issue of Vikalpa had featured a Management Case titled ‘Blair Water Purifiers India’ by James E Nelson which dealt with international marketing strategy and current business conditions in India particularly in the field of home water purification devices.
In this issue, we feature three responses on the case by Regi V Mathew, V Sanal Kumar, and Zillur Rahman
UR  - https://journals.sagepub.com/doi/epdf/10.1177/0256090919980209
ER  -