TY  - BOOK
AU  - Kumar, V Sanal 
AU  - Mishra, Ashis 
TI  - Splendor Decorative Laminates India Ltd: Case Analysis
PY  - 1999///
CY  - India
PB  - Sage
KW  - Splendor Decorative Laminates India Ltd
KW  - market research
KW  - Case Analysis
N2  - The July-September 1998 issue had featured a Management Case titled ‘Splendor Decorative Laminates India Ltd.’ by Abraham Koshy which focused on the evaluation of market research proposals and selecting an appropriate market research agency. In this issue, we carry two responses on the case by V Sanal Kumar and Ashis Mishra
UR  - https://journals.sagepub.com/doi/epdf/10.1177/0256090919990108
ER  -