TY  - BOOK
AU  - Saha, Jahar
AU  - Bharadwaj, Alok  
AU  - Azmi, Feza  Tabassum
TI  - Tasty Bite Eatables Ltd. (TBEL) Case Analysis
PY  - 2008///
CY  - India
PB  - Sage
KW  - BUSINESS failures
KW  - DISTRIBUTORS (Commerce)
KW  - BUSINESS communication
KW  -  INDUSTRIAL relations
KW  - Case Analysis
N2  - The article presents a diagnosis of the problems faced by Tasty Bite Eatables Ltd. (TBEL) and the actions taken by its management in India. The new set of management in 1996 articulated that the company has faced some issues including the inadequate financial resources for retailing in the U.S. market, unpaid bills of the suppliers and insufficient management structure. The management has expressed concern about the firm's problem that needs a stable and constructive communication mechanisms
UR  - https://journals.sagepub.com/doi/epdf/10.1177/0256090920080308
ER  -