TY  - BOOK
AU  - Agnihotri, Milan 
AU  - Basalingappa, Anita 
AU  - Kar, Sanjay Kumar 
AU  - Bhatt, Deepak
TI  - Sugar Free: Case Analysis
PY  - 2011///
CY  - India
PB  - Sage
KW  - ADVERTISING campaigns
KW  - Healthcare
KW  - Artificial Sweetner
KW  - Case Analysis
N2  - Sugar Free as a brand has come a long way in twenty years of its existence. It has transformed from an ethical brand of sugar substitute for diabetic patients to a FMHG (fast moving health goods) brand for calorie-conscious, busy, and healthy lifestyle-seeking urban dweller. In the journey, the brand has gone through substantial changes in packaging and distribution
UR  - https://journals.sagepub.com/doi/pdf/10.1177/0256090920110108
ER  -