TY  - BOOK
AU  - Du-Babcock, Bertha
TI  - Creating Synergies for Business Transformation: : Brigade Enterprises Limited: Case Analysis
PY  - 2013///
CY  - India
PB  - Sage
KW  - CORPORATE reorganizations
KW  - REAL estate developers
KW  - REAL estate business
KW  - PROFITABILITY
N2  - The article presents a case study on the business transformation of Brigade Enterprises Ltd. It talks about the efforts of company to implement the change initiatives Sampoorna Parivartan (SP). It also tackles the multiple challenges facing the company that are critical to its future growth and profitability

UR  - https://journals.sagepub.com/doi/epdf/10.1177/0256090920130111
ER  -