TY  - BOOK
AU  - Bhattacharya, Kaushik
AU  - Datta, Biplab
TI  - Revitalizing KAM Process at ABC Steel Company: Case 
PY  - 2014///
CY  - India
PB  - Sage
KW  - Business-to-Business Marketing
KW  - Customer Relationship
KW  - Key Account Management
KW  - Steel Industry
KW  - Case Study
N2  - The article offers information on the ABC Steel Co. and the use of Key Account Management (KAM) practices at the company. Topics discussed include the steel industry of India, the lack of customer relationship marketing strategy in India in 1999-2000, and the adoption of KAM practices by the management of ABC Steel Co. in 1999-2000. Also mentioned is the practice of business-to-business marketing

UR  - https://journals.sagepub.com/doi/pdf/10.1177/0256090920140108
ER  -