TY  - BOOK
AU  - Sharma, Sunil
AU  - Sharma, Vedant
TI  - Can a Technology Enterprise Transition from Niche to Wider Market Appeal in the Turbulent Digital Media Industry?: Case Analysis
PY  - 2016///
CY  - India
PB  - Sage
KW  - MARKETING
KW  - CONTRACTING out
KW  - NEW product development
KW  - BUSINESS revenue
KW  - DIGITAL media
KW  - Case Analysis
N2  - The article presents a case study on the growth strategy of software company Bannister Lake Software Inc. (BLS) in the digital media industry. It discusses several strategic initiatives that the company should undertake such as focusing marketing initiatives in the U.S., outsourcing and hiring talent to drive and improve revenue, and new product development

UR  - https://journals.sagepub.com/doi/pdf/10.1177/0256090916662741
ER  -