TY  - BOOK
AU  - Dasgupta, Mayuk
AU  - Sahay, Arunaditya
TI  - Saral Rozgar: : Jobs on Mobile Phone for the Blue-collared Workers: Case
PY  - 2017///
CY  - India
PB  - Sage
KW  - Blue-collared Jobs
KW  - Diversification
KW  - Growth Strategy
KW  - Job Portals
KW  - Case Study
N2  - The article discusses introduction of concept of Saral Rozgar, jobs on mobile phone for the Blue-collared workers, in India. It mentions that Tech Mahindra, a technology company, came up with idea without having experience in running a direct-to-consumer (D2C) business. It mentions expansion of mobile market in India with proliferation in mobile internet users
UR  - https://journals.sagepub.com/doi/pdf/10.1177/0256090917719981
ER  -